The Garden
Notes on content, creators, and building brands that people actually want to follow.
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Social Media
Creator & Influencer Marketing
Content Marketing
Agency vs In-House
Founder Content
Industry & Trends
News
Agency vs In-House
Social media agency vs in-house team, what’s actually cheaper at each stage
At seed an agency usually costs far less than a full-time hire. By Series B the gap narrows. Here are the real numbers for each stage.
Founder Content
What 6 Years of Working With VC-Backed Startups Taught Me About Content
Six years of content for VC-backed startups, boiled down to six lessons on consistency, buyer trust, founders, platforms, campaigns and restraint.
Industry & Trends
The State of Creator Marketing for Growth-Stage Brands in 2027
Creator marketing is now a budgeted media channel. Here is what the 2026 data says about 2027 for growth-stage brands, and how to plan for it.
Creator & Influencer Marketing
How to Find Creators for Your Tech Brand That Aren't Just Lifestyle Influencers
The best creators for a tech brand are practitioners and educators your buyers already trust. Here is where to find them and how to vet them before you reach out.
Social Media
How Much Does Social Media Management Cost for a SaaS Company?
What social media management really costs for a SaaS company in 2026, what each price tier includes, and how to tell what you are paying for.
Content Marketing
Why Growth-Stage Brands Need a Content Engine, Not a Campaign
A content engine turns a few long-form pieces a month into a steady stream of social content. Here is how it works and when a campaign still makes sense.