News
Conecta+, our sister company, opens its UGC platform for brands and creators
Conecta+ is a platform and community for Spanish-speaking UGC creators and the brands that hire them, built by Land it's founder, Paula de Diego, and now open in beta across Latin America, Spain and Andorra. Brands find creators, run campaigns and pay through protected payments, and creators build a profile, apply to opportunities and get paid when the brand approves their work. Creating an account is free for both sides.
Conecta+ is our sister company, and we want it to be clear how the two connect. Land it is the agency that runs social media, content and creator programs for tech and SaaS brands. Conecta+ is a self-serve platform for brands and creators who want to work together directly, without an agency in the middle. This post explains what it does, how it is priced and who should use which.
What Conecta+ is
Conecta+ brings the whole relationship between a brand and a UGC creator into one place: finding each other, agreeing the work, delivering it and getting paid. Per the Conecta+ site, brands can search more than 4,000 creator profiles by niche and country, or describe what they want in plain language, and the community has more than 1,200 creators who share work, answer each other's questions and take part in monthly challenges. The platform and community work in Spanish. You can watch the launch video, which is also in Spanish.
How it works
The flow has three steps. First, brands discover creators by niche, country and rating, save favourites and invite them to a campaign, while creators receive opportunities that match their profile. Second, brands publish opportunities or invite creators directly, creators apply to the ones that suit them, and contracts, deliverables and dates live in the same place. Third, payment is made through the platform and held until the work is approved.
How protected payments work
The brand pays when the contract is created and the money is held by Conecta+ until the brand approves the content. It is then released to the creator, or released automatically after seven days if the brand does not respond. If there is a disagreement, the two sides talk it through in the campaign chat and the Conecta+ team helps if they cannot agree. For creators this removes the chasing of invoices, and for brands it means nobody is paid before the work is delivered.
What it costs
Prices below are from the Conecta+ site at the time of writing, so check the site for current plans.
Free | Paid plan | |
|---|---|---|
Brands | Account is free, 50 creator profiles a week to browse, invite creators, up to 3 campaigns a month, protected payments | Starter at €49 a month: unlimited profiles, direct messages to creators, publish opportunities, unlimited campaigns and contracts, spend and payment analytics |
Creators | Account is free forever | Rising at €15 a month or €144 a year |
Who it is for
Brands that want to work with Spanish-speaking creators in Latin America, Spain or Andorra, and that are comfortable running campaigns themselves, will get the most from it. UGC creators who want a profile, a steady flow of paid opportunities and protected payment will too, including creators who are still building their portfolio. If you want help finding the right creators before you start, our post on how to find creators for your tech brand covers how we vet them.
Conecta+ or Land it?
The two solve different problems, and many brands will only need one. Conecta+ suits a team that wants to search, brief and manage creators itself and is happy to do the work. Land it suits a brand that wants a team to run the creator program for it, from strategy and sourcing through outreach and reporting, as part of a wider social and content plan. Some brands will start on Conecta+ and bring us in once the program grows.
Frequently asked questions
What is Conecta+? Conecta+ is a platform and community for Spanish-speaking UGC creators and brands. Brands find creators, run campaigns and pay securely, and creators build profiles, apply to opportunities and get paid when work is approved.
How is Conecta+ related to Land it? Conecta+ is Land it's sister company, built by Land it's founder, Paula de Diego. Land it is an agency that runs social media, content and creator programs for brands, while Conecta+ is a self-serve platform for brands and creators.
Is Conecta+ free? Creating an account is free for brands and creators. Brands can run up to three campaigns a month on the free plan, and paid plans add unlimited campaigns and full creator search. Check the Conecta+ site for current pricing.
Where is Conecta+ available? The beta is open in Latin America, Spain and Andorra.
How does payment protection work on Conecta+? The brand pays when the contract is created and the money is held until the brand approves the work. It is then released to the creator, or released automatically after seven days if the brand does not respond.
Who can join Conecta+? Brands looking for UGC creators and UGC creators looking for paid campaigns can both create an account on conectamas.lat.
Try Conecta+, or talk to us
If you want to run creator campaigns yourself, create your free account on Conecta+. If you want a team to run your creator program and your social media, tell us a little about where you are. Work with us here!